SEO content management

Clients know that these days, it's essential to deal with Search Engine Optimisation (SEO) right from the start of any well thought-out web project.

So we've made sure our CMS can fully reflect the needs of clients in this vital area. We take it for granted that clients will want to control and edit the page and site data the search engines see but customers don't - so they can tweak their sites to get optimal rankings.

However, we can also get more creative. Our most recent version of the Warren Evans site was capable of serving a different user experience based on the URL, online ad or search terms that someone had used to find the site. For a business like Warren's this meant that he could target both price-sensitive customers and customers interested in value-added products and services, such as sustainable production methods, with exactly the content they would find most appealing. For example, the ordering of products could be changed to present cheapest first, or if a user was searching for pine beds all product images could displayed in pine, or brand mesages emphasising green credentials could be pulled into pages and so on. All this through the same site with the same core content and the same CMS, and without upsetting the search engines.

Through the CMS, a site was easily modified to reflect current advertising campaigns through paid search or offline, and tracking was efficiently implemented in order to gather user journey information from every visit.