mydeco.com

For interior style retailer mydeco, Rosie Higgins developed a new high-end brand concept.

This work was commissioned by mydeco's Design Board, which includes Philippe Starck, Terence Conran and Brent Hoberman.

Rosie's vision for the look and feel of this upmarket expression of the mydeco brand was extremely well received, fulfilling the Design Board's requirements for taking the mydeco style into new markets and opportunities. A job that combined design flair with rigorous business demands.